Today, most people share things privately with friends, and far less in public. This is done mostly on Facebook Messenger and the very popular WhatsApp. In order to respond to this evolution, BMW launches “WhatsApp with the BMW X2”. A very informal and refreshing way to get in touch with this exceptional Sports Activity Vehicle (SAV). Subscribers get to see exclusive content and can win exclusive rewards. A new era deserves a new form of two-way communication, brought to you by BMW and AIR.

A car brand working together with WhatsApp is a premiere in Belgium. Because of the car’s young target group, this proves to be an ideal combination. The strategy and creation for this unique collaboration was done by Air’s brand-new content cell.