Summary

Air and VOO launched a campaign announcing the start of the Jupiler Pro League on their VOOfoot channel. Based on the fact that religious or superstitious beliefs are highly common on the playing field, the agency developed three radio commercials  where we heard a church choir singing the Anderlecht, Standard and Charleroi club anthems. The campaign baseline: “Football’s High Mass is upon us”. The radio commercials were produced by Bleu Nuit in collaboration with choirmaster Romain Verbeeren.