Summary

To announce the arrival of VOO’s new multisport pack, we developed a 45” film featuring our VOO family enjoying a quiet evening of sports on TV. Soon, however, this peaceful scene transforms into a fierce struggle for the remote… In a nod to the sports world, the action sequence is filmed partly in slow motion, illustrating several of the disciplines included in the pack. Three radio commercials as well as a billboard ad were also developed for the campaign.