Summary

This ‘Win for Life’ campaign offers the audience a particularly intriguing set of dilemmas.

After 6 years of “The Quiet Life”, the National Lottery felt it was time to evolve the communication of their ‘Win for Life’ scratch card, a product particularly appreciated by younger people.

Air Brussels launches “Win for Life, fun for life.” On the menu: two TV spots of 40” and two of 30” plus an interactive version for social media, POS material, TV programme sponsorship, a new scratch ticket, and a cat that talks.

The new upcoming campaign is based on life’s dilemmas and will highlight the USP of the scratch ticket namely that ‘Win for Life’ is currently the only pleasure that lasts a lifetime.