In the 1950s, Roger Delbôve started a chain of high-end hair salons in Belgium. Approximately 20 years later, they were researching, developing and producing their own products and offering women a full, head to toe service. In 2012, Countess Gina d’Ansembourg took over the business and decided to focus on expanding the reach of the Delbôve Cosmetics name. This culminated in the opening of the Delbôve Cosmetics flagship store in Brussels last May. Air was in charge of branding, ranging from web, packaging and stationery design to art direction and interior design of the boutique itself. This fully integrated communication mission has already proven a huge success.